Design & Business Student
About me.
I'm Sofie, a creative thinker with a passion for design, branding, and visual storytelling. I grew up in the countryside of Hvalsø, where my deep connection to nature and appreciation for aesthetics began.
I'm currently pursuing a bachelor's degree in Design & Business Creative Branding at KEA - Copenhagen School of Design, Technology & Business, having already completed my AP degree in Design Technology Marketing & Communication Design.
For the past two years, I’ve been working as a Graphic Marketing Specialist at IIH Nordic, where I’ve developed strong skills in web design, content creation, idea development, copywriting, and visual design. I manage the company’s internal marketing, including LinkedIn, website updates, blog content, and newsletters. Currently, I’m helping bring our new visual identity to life, which is an exciting challenge. Beyond IIH Nordic, I’ve been responsible for Dansk Misbrugsbehandling’s websites, worked as a webmaster for Salesforce NO/SE, and developed marketing materials for Green Mobility.
Concept development and the visual process behind it truly inspire me. From ideation to execution, I love the challenge of crafting unique solutions and bringing ideas to life. I’m particularly passionate about graphic and digital design, photography, branding, and creative copywriting.
I find inspiration in nature, history, and the people around me. Growing up in the countryside, I’ve always had a strong connection to the environment, which has only become more relevant in today’s world with the increasing focus on sustainability. Additionally, I have a deep interest in history - and often draw inspiration from vintage advertisements, clever slogans, and old groundbreaking creative universes.
Spending time with friends, sharing ideas, and engaging in creative discussions gives me energy and motivation. I thrive in social environments where collaboration and innovation happen naturally.
I’m a conscientious and ambitious person with a strong skill set in graphic concept development, marketing strategy, and design processes. I am very curious as a person and enjoy exploring the intersection between design, branding, and cultural trends. As an outgoing and social person, I communicate easily with others and handle high-pressure situations with focus and professionalism—always ensuring that both the process and the results are enjoyable and successful.
Some fun facts about me are that I’ve recently started learning Vietnamese. Cooking and baking are my ways to unwind - it’s my zen time, lastly I play football on my local women’s senior team.
Work Experience.
2022 -
Graphics Professional
IIH Nordic A/S
Copenhagen
At IIH Nordic, I have strengthened my skills in web design and content creation, including concept development, copywriting.
I work with brand management, and audience engagement, ensuring alignment with our brand guidelines. I am responsible for the company’s internal marketing, managing LinkedIn, the website, blog, and monthly newsletter on a daily basis.
2021 - 2022
Graphic Student Assistant
Eat Happy Aps
Copenhagen
My responsibilities included creating and designing the monthly newsletter, as well as covering events such as new restaurant openings, where I handled photography and interviews. Additionally, I was responsible for managing the recruitment process for employees under 18 and later served as a mentor.
2020 - 2021
Chef and Barista
No. 11
Copenhagen
I had a versatile role in the restaurant, working both as a chef in the French-inspired kitchen and as a barista behind the bar. My passion for food allowed me to express my creativity in the kitchen, while the job required constant collaboration and coordination within a dynamic team.
Through this experience, I developed the ability to maintain an overview of the various aspects of the restaurant’s operations.
2018 - 2019
Café Assistant
Café Jorden Rundt
Copenhagen
I spent a year at Café Jorden Rundt, where I took on various roles as a café assistant, chef, server, and barista. This experience allowed me to develop a wide range of skills within the café and restaurant industry, from food preparation and coffee artistry to customer service and teamwork in a fast-paced environment.
Working in multiple positions gave me valuable insight into the daily operations of a busy café, strengthened my ability to adapt to different tasks, and enhanced my problem-solving skills under pressure.
Education.
2024 -
Bachelors degree
Design & Business, Creative Branding
KEA - Copenhagen School of Design, Technology & Business
Creative Branding combines strategic thinking with creative execution to develop strong, relatable brands. The program provides a broad foundation in brand building by integrating design, marketing, and consumer insights.
I learn to work strategically with creative processes, develop visual identities and concepts, and communicate brand values that create engaging experiences for the target audience.
A key focus is understanding consumer behavior and applying this knowledge to build brands that stand out in a competitive market. I thrive in both the theoretical and practical aspects of the program, where I am constantly challenged to think creatively and push boundaries.
2021 - 2023
AP degree
Design Technology, Marketing & Communication Design
KEA - Copenhagen School of Design, Technology & Business
During my studies, I specialized in practical and creative marketing while refining my skills in both visual and written communication. I developed a strong understanding of how to create effective messaging across physical and digital platforms.
I also gained expertise in brand management, learning how to build and strengthen brands through graphic design, campaign development, and cross-media solutions that engage diverse audiences.
Collaborating with companies and organizations throughout my education provided me with hands-on experience, allowing me to apply theoretical knowledge and strategic tools to real-world challenges.
My studies centered around consumer behavior, brand identity, and concept development. I’ve learned to analyze consumer needs, develop innovative ideas, and create prototypes for new concepts. Additionally, I have worked on enhancing customer journeys and strengthening brand identities through targeted and strategic communication.
2015 - 2018
Gymnasial Uddannelse (stx)
Roskilde Gymnasium
In high school, I studied English, Social Science, and Philosophy, which strengthened my communication, analytical, and critical thinking skills. This foundation has been invaluable in my creative and professional work today.
2014 - 2015
Glamsdalens Idrætsefterskole
10. grade
I studied on the media studies track, while the sports track focused on football.
My electives included creativity, art and design, running club, Cambridge English, strength training, technical learning, fitness, and more.
Contact.
2300 København S
Tlf. 20 89 98 22
Sofiewiedpedersen@gmail.com